Web engineering lead building fast, scalable platforms. 10 years, 90+ launches.
Webengineeringleadwith10yearsbuildingfast,scalablewebsitesandcommerceplatformsforbrands,governmententitiesandagenciesacrosstheUAE,theUS,theUKandIndia.
I lead the full build: architecture, headless and traditional CMS platforms — including custom WordPress themes and plugins — commerce, and the performance, search and accessibility work that decides whether a launch holds up.
I work directly with clients from discovery to launch and hand over platforms their teams can run. Based in Ras Al Khaimah and open to full-time roles across the UAE and GCC, plus remote engagements.
Career
where I've worked
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Craftspot Designs
Head of DevelopmentLocation: Ras Al Khaimah, UAEDates: 2025 — NowLead web engineering for the studio: architecture, delivery and quality across client platforms for government, real estate, hospitality and commerce brands.
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Smart Working Solutions
Front-End EngineerLocation: Delhi, India · RemoteDates: 2023 — 24Shipped front-end features for international product teams, working alongside in-house engineers to hit release schedules.
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LootMogul
Web DeveloperLocation: Mumbai, IndiaDates: 2023Built and maintained lootmogul.com: marketing pages, landing pages and ongoing iteration on the product site.
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Aspire Systems
Front-End EngineerLocation: Kakkanad, IndiaDates: 2021 — 23Turned design systems into responsive, component-based templates across several client accounts, on CMS and Shopify stacks.
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Techpullers Technology Solutions
Front-End DeveloperLocation: Kakkanad, IndiaDates: 2021Built custom CMS and Shopify sites for agency clients, from hand-coded templates to launch.
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The Creative Lush
Front-End DeveloperLocation: Willingdon Island, IndiaDates: 2020 — 21Delivered responsive client websites and storefronts from supplied designs.
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BBM Technologies
Web DeveloperLocation: Atlanta, USA · RemoteDates: 2016 — 20Four years building client websites for the US market, partnering with back-end engineers on custom functionality.
Selected
work at Craftspot
Featured -
01 RAK Department of Knowledge Visit siteGovernment education authority for Ras Al Khaimah, established 2023.
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02 RAKEZ VAS Visit siteValue-added services platform for Ras Al Khaimah Economic Zone investors and businesses.
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03 REEM Visit siteSustainability and energy-efficiency arm of Ras Al Khaimah Municipality.
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04 Compass by RAKEZ Visit siteRAKEZ's coworking and entrepreneurship hub for startups, freelancers and SMEs.
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05 RAK Energy Summit Visit siteRas Al Khaimah Municipality's summit on sustainable energy and the UAE's net-zero targets.
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06 AMR Acacia Hotel Visit siteContemporary business and leisure hotel in Ras Al Khaimah.
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07 Sabtex Corporation Visit siteUAE supplier of industrial, oilfield and marine equipment across the GCC.
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08 Clavis Global Solutions Visit siteGlobal trade enablement — trade finance, payments, logistics and market entry.
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09 Delhi Private School, RAK Visit siteCBSE curriculum school in Ras Al Khaimah, kindergarten to Grade 12.
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10 Kintara Consulting Visit siteReal estate advisory and leadership coaching firm.
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11 Maurya Ayurveda Visit siteAyurvedic hospital in Kerala, India, offering traditional therapies and wellness programmes.
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12 Vista Oman Real Estate Visit siteProperty listing platform for villas, apartments and commercial space across Oman.
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13 Axxon HR Visit siteUAE recruitment and staffing agency for talent acquisition and executive search.
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14 Al Wadi Automatic Doors Visit siteEntrance automation supplier and installer in Ras Al Khaimah, UAE.
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15 Stevok Fire & Safety Visit siteUAE certified fire protection services and safety equipment.
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16 AMC Complete Interiors Visit siteUAE turnkey interiors, exhibitions and general contracting group.
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17 SMH Interiors Visit siteDubai interior design and fit-out studio for residential and commercial spaces.
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18 Squares International Visit siteUAE cigarette manufacturer with two decades of premium tobacco production.
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19 Let's Padel Academy Visit siteAbu Dhabi's first indoor padel tennis facility.
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20 Camber Visit siteAbu Dhabi electromechanical and oilfield supply company.
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21 Listed Real Estate Visit siteReal estate agency in Ras Al Khaimah with mobile-first property listings.
What
I build
- 01
CMS Platforms
WordPress · Plugins & themes Custom themes and plugins, structured content models, reusable block libraries and editor workflows that let marketing teams publish without a developer. - 02
Commerce
Shopify · WooCommerce Storefronts from design file to launch: product architecture, checkout flows, payments and integrations. - 03
Headless & APIs
REST · React Decoupled front ends in React over a CMS API, for teams that need speed and freedom in the interface layer. - 04
Performance
Core Web Vitals · Search Speed budgets, image and asset pipelines, technical SEO and GEO so sites rank and load fast on every device. - 05
Delivery
Scoping · Launch · Enablement Discovery and scoping, sprint delivery, migration and launch, then team onboarding so clients own their platform.
Toolkit
Platforms
- WordPress
- WooCommerce
- Shopify
- Astro
WordPress
- Custom themes
- Plugin development
- Gutenberg blocks
- ACF Pro
- Elementor
- Content modelling
Languages
- PHP
- JavaScript
- TypeScript
- SQL
Markup & styling
- HTML
- CSS
- Sass
- Bootstrap
- Liquid
Front-end
- React
- Design systems
- Component libraries
- Responsive layout
APIs & integration
- REST APIs
- Headless architecture
- Payment gateways
- Third-party integrations
Performance & SEO
- Core Web Vitals
- Lighthouse
- Technical SEO
- Structured data
Workflow & QA
- Git
- Figma
- WCAG 2.2
- Cross-browser QA